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Michael Sugden
Director, Chime

Michael joined VCCP on its first day of business in 2002, becoming Managing Director in 2006, CEO in 2012 and VCCP Partnership CEO in 2018. Michael is also responsible for AI creative agency faith. In recent years VCCP has built itself a reputation for business transformation as evidenced by O2, Cadbury,, easyJet and White Claw.

Michael started his career at Claydon Heeley before moving to HHCL. During his career he’s been privileged to work on brands such as O2, Google, Microsoft, Telefonica, T-Mobile, Unilever, Sage, Coca-Cola and Macmillan among others. The proudest part of his career is being part of the team that has built VCCP to a 2,500 strong agency in 7 offices around the world.

Outside of work & family Michael has raced motorbikes across the Sahara, raced on foot to the magnetic North Pole and led expeditions across the Himalaya, Andes and Tanami desert.