VCCP Business, along with VCCP and the rest of the Chime agencies, is proud to have received the Planet Mark sustainability certification – joining just a handful of accredited advertising, marketing and PR members.
Certification to the Planet Mark is based on the commitment to continuous improvement in sustainability within our business operations, by measuring and reducing our carbon footprint and engaging our stakeholders. Holders are required to measure and reduce their annual carbon emissions associated with business operations by a minimum of 2.5% every year. It also measures the amount of time and money invested in community work.
We are delighted that through our Planet Mark Certification, we are protecting an area of endangered rainforest thanks to their partners Cool Earth; a charity working alongside rainforest communities to halt deforestation and in particular supporting the Asháninka community in Central Peru. We are also helping the Eden Project, an educational charity whose aim is to build connections with each other and the living world, exploring how we can work together towards a better future.
We recognised that still have much work to do and we won’t be resting on our laurels, but this accreditation is important because it reflects our holistic approach to sustainability – measuring not just environmental but also community impact – and has enabled us to understand and focus on areas for action and also where we need to collect data better.
We’re committed to playing our part in fighting climate change and reducing our carbon footprint through ongoing, meaningful action. That’s why we will be also committing to becoming Net Zero and are working on science based targets in order to define our target date. Stay tuned.