VCCP has had a fantastic year and this was translated to a flurry of mentions in the Campaign 2017 Annual. Firstly they came a close second to adam&eve in the race for Campaign’s ‘Agency of the Year’ with a new-business record that was unsurpassed by any other agency. A total of 23 wins across the year included some of the most keenly contested pitches – for Cadbury, Britvic and Domino’s.
Their O2 Oops campaign appeared on three occasions and most notably scooped the No.1 spot for ‘Outdoor ads’ as well as being runner-up for the ‘Creative Grand Prix’.
easyJet was named as the first runner-up for ‘Brand Story of the Year’ with the work being described as “standout creative” that had strengthened the brand.
Nationwide ‘Voices’ campaign made the Top 10 Press Ads round-up with a focus on the Mother’s Day campaign that came out in March this year, with printed poems that “beautifully complimented” the television work. Staying with Nationwide, CMO, Sara Bennison took the No.1 spot this year for ‘Top 10 Marketeers’.
Canon’s ‘Live for the Story’ was also a runner-up in this year’s roundups, coming second in the Top 10 Customer Engagements.
Plenty of VCCP people got a shout out in this edition too. Vice Chairman Julian Douglas “a potent force” appeared in the ‘Top 10 Advertising Suits’ whilst ECD Darren Bailes also made the charts after a “barnstorming year”, featuring in the top 10 of the Top 20 Creatives. Marie Oldham took part in a roundtable discussion about automation with her quote being featured in the write-up titled “What are the Robots Missing?”