No one could have predicted Covid-19 and how much it would derail the year as it has. Now, as we embark on building back better, the timing feels right to share the insight from VCCP Business’ latest research with fifty CMO’s of the world’s largest B2B companies. Read how improving customer experience remains the No.1 challenge for all global CMOs. And of the five underlying principles of great customer experience, Integrity is ranked highest and Personalisation ranked lowest.
Download here ‘Maintaining Relevance through Customer Experience’, the summary report of the findings and our interpretation of what the priorities are for B2B CMOs in 2020 and beyond. Please get in touch if would like to discuss how we can help your business respond to your B2B challenges.