Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.
This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks.
With energy cited as the fastest growing reason why people drink soft drinks, Purdey’s is well positioned to tap into this desire without compromising on health as it contains no added sugar, caffeine or other artificial ingredients.
This new campaign takes inspiration from the surprising amount of energy found in the natural world. As energetic hummingbirds transform into the iconic Purdey’s bottle, the film demonstrates how it is possible to get an energy lift from the naturally sourced ingredients in a Purdey’s like fruit juices, botanicals, and added B vitamins.
‘When people think of nature, they often picture calm, tranquil environments. We wanted to show that there is actually a surprising amount of energy in nature, therefore demonstrating the power of a natural energy drink. Hummingbirds can beat their wings over 70x a second, hover and fly both backwards and forwards, making them the perfect heroes of our ad.’
Tony Hector, Creative Director (VCCP Blue)