Thee well-deserved win was for the MRS/AURA Insight Management Award which Watermelon won jointly with Barclays.
The judges commented on the win: “There is clear evidence of collaboration between Barclays and Watermelon. The synthesis between the agency and client, and of the insight itself, makes this a hands down winner.”
This win comes shortly after the MRS Operations Awards, where Facts International picked up the MRS Award for Best Data Collection (Face-to-Face) for their work on the National Rail Passenger Survey.