HBO MAX PREMIERES NEW SHOW, TOKYO VICE
For the premiere of its newest show, Tokyo Vice, HBO Max wanted to create an immersive experience to celebrate in a unique and exciting way.
We partnered with HBO Max’s Multicultural Marketing Team to invite a group of influencers to embark on a scavenger hunt through Little Tokyo in Los Angeles, CA. Influencers went from business to business to uncover the “secret location” of a speakeasy after party.
Once they used the clues from the hunt to discover the secret hot spot, they discovered a #TokyoVice takeover at Far Bar filled with in-world experiences, izakaya-style eats, photo moments throughout the space, live beats by DJ Terry Urban, and a room full of influencers and guests to celebrate the night, Tokyo Vice style.