US OLYMPIC AND PARALYMPIC COMMITTEE MARK ATHLETES’ ACHIEVEMENTS
In December 2021, the USOPC partnered with us to develop and produce a comprehensive experiential program to establish a marquee celebratory moment for Team USA Athletes.
On May 1-4, 2022, Team USA Olympians and Paralympians from both the Tokyo and Beijing Games. For the first time, Summer and Winter Athletes were brought together as a unified team – in one place, at one time – for Team USA Week, a landmark moment for the movement.
Held in Washington DC at the historic Washington Hilton, the unforgettable three-day program consisted of pillar events and a robust hospitality program that celebrated the accomplishments and supported the personal and professional growth of the Athletes. The program concluded with the Athletes’ visit to the White House to meet the President on May 4.
We developed and produced three pillar events along with several extension activations and content capture opportunities. The pillar events included:
Athlete Summit – a day of programming that educated, informed and provided professional resources for more than 400 Athletes with the goal of providing diverse offerings to address the varied needs of athletes
Team USA Service & Hope Impact Day – a day for Athletes to give back to the DC community and inspire them to make an impact in their own communities. Athletes teamed up to create play kits to encourage kids to be active and participate in sports at home. After building the kits, athletes went out into the community to deliver them in person to youth organizations.
The Celebration – a spectacular celebration befitting of Olympians and Paralympians hosted by disability activist Lolo Spencer and featuring performances by Walk the Moon and America’s Got Talent winner Dustin Tavella.
Additionally, we served as general liaison with the hotel and managed venue use, food and beverage. Hospitality activities at the hotel included a welcome reception and Athlete Lounge sponsored by Toyota.
The experiences were anchored by large-scale environmental graphics with Team USA Branding. Developed by CSM, the hotel was transformed into Team USA Week, featuring Olympic and Paralympic athletes teams to celebrate their crowning achievements.