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Three Month College Tour
Diet Coke
CSM

Challenge

To satisfy young go-getters’ thirst for bolder tastes and experiences, CSM continued their teamwork with Diet Coke to introduce two new flavours, Strawberry Guava and Blueberry Acai, and bring the brand straight to students on college campuses across the country.

Delivery

Along with the dynamic daily programming, we teamed up with Her Campus to promote the tour and raise digital awareness at select campuses nationwide. From on campus product drops, to original articles and social content, Her Campus connected Diet Coke directly with students at 15 stops along the tour.

The three-month tour visited more than 100 campuses around the country from the University of Connecticut and Georgetown to UCLA and Arizona State.

Results

  • 3 Months
  • 34 States
  • 107 Campus Activations
  • 925K+ Samples Distributed
  • 11K+ Survey Participants
  • 1M+ Impressions via Her Campus Media Partnership