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HSBC World Rugby Sevens Series
Scrum Together


HSBC challenged CSM to use the HSBC World Rugby Sevens Series sponsorship as a global vehicle to help the bank to get closer to its customers, foster deeper relationships with its employees and the local community and encourage brand warmth.


After reviewing the existing successful global activity, we worked closely with local market teams to develop a new activation plan bespoke to their needs, based on feedback and tournament insights.


4,473 guests attended HSBC global hospitality programs with 86% rating their event as excellent

12,475 rewards were distributed to HSBC customers, a 92% increase from 2017

10,212 HSBC employees actively engaged in the global activity

108,607 participated in community engagement activity across the series, a 121% increase from 2017

37,529 fans took part in an HSBC tournament experience