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Ever had Instagram travel envy? Or seen a photo of your perfect holiday destination, but don’t know where it is?

Well, now you can.

VCCP have created easyJet’s new groundbreaking app feature: Look&Book. The tool merges the digital and real world, capturing the spontaneity of easyJet’s customers through an instantaneous image booking system.



Simply take a screenshot on your phone and upload it to the easyJet app. Look&Book then uses advanced image recognition technology to identify the location and leverages Microsoft Azure APIs to match the photo to the easyJet destination.

easyJet’s new feature not only recognises the destination, but finds the nearest airport and pre-populates the booking form with those details. So, whether it’s a well-deserved weekend getaway or a perfect beach holiday, customers can get ready to tap, book and go using just a photo.


Named Campaign’s number 1 digital innovation of 2018.