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Invictus Games
Launching the Invictus Games


To bring the inaugural Invictus Games to London and deliver an inspirational experience for spectators, competitors, organisers and sponsors alike. To lead communications for the Invictus Games, build public backing for the concept, connect them with its cause, and transform support into ticket sales and a television audience.


In just 9 months a 4 day sporting event was planned and delivered by CSM Events. A communications strategy implemented by Good Relations captured the hearts and minds of millions. The look and feel of the event was conceived, executed and installed by CSM’s branding specialists, ICON. CSM also worked with Jaguar Land Rover to successfully activate their Presenting Partner sponsorship.


65,000 people attended, 9 million viewers watched BBC coverage, 100,000 fans engaged on social media and 2.2 million visited the website. 96% of people said that the Invictus Games gave them a greater awareness of the role that sport plays in the rehabilitation of wounded and injured service people. The Invictus Games won ‘Best Live Experience’ at the BT Sport Industry Awards 2015.