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Kindness Will Keep Us Together
British Red Cross
VCCP Group


In response to the UK’s Covid-19 lockdown, VCCP launched a new integrated campaign for the British Red Cross to reassure the public that though the virus may keep us apart, kindness will keep us together.


The charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.

To drive donations, 100 limited edition prints will be up for sale. The ten other artists who have lent their skills are Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford, Bett Norris, Cajsa Holgersson, and Oli Frape.

Black and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.


The artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness can make a difference. There has already been an outpouring of acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out with the launch of a public manifesto across press, social and a 30” radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the 7 April and will be released throughout April.

Over 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want to get help or give help they should visit

The Red Cross online shop can be visited at