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Healthy Living Series


AIA tasked CSM with developing a suite of video content for the brand that helped communicate the importance of exercise and nutrition.  These videos were created to support AIA’s long-term commitment to helping people live Healthier, Longer, Better Lives across the APAC region.


The project was delivered by leveraging AiA’s partnership with English Premier League Club, Tottenham Hotspur.  Working alongside AIA, we created a video series featuring star players and nutritionists from Tottenham Hotspur to drive further credibility around their messaging.

The episodic series was developed to engage existing customers as well as football fans. The content was shared across both internal and external digital channels, accompanied by easily downloadable recipes and exercise tips.


The series launched in early 2018 and is still being distributed across AIA channels with the aim of driving further brand understanding and consideration amongst its audience. To date the videos have been shared across 9 markets, boasting 2.6M+ Global Impressions, 1.6M+ Views and 100K+ Engagements.