Despite being used by Uber, Facebook, Spotify and Netflix, Amsterdam-based Adyen had almost no U.S. awareness in 2015. Its product was viewed as back-end payments technology, and media was focused on Adyen’s buzzy but smaller rival, Stripe.
Working closely with Adyen’s marketing team and executive leadership we created a new narrative that elevated the conversation above “just” payments, to focus instead on how Adyen’s breakthrough technology enabled a new era of global commerce.
Adyen is positioned as the company powering the global expansion of Silicon Valley’s largest technology companies. Our program catapulted the company to top-of-mind status among media, leading to a much-buzzed-about IPO — even though the company went public on a European stock exchange.